Why letterpress?
• Its tactile, rich quality. You feel the letters/the design in the paper.
• It says elegance. It says luxury. It is the polar opposite of cheesy.
• It is special. It is fancy. It feels good in your hands.
What is letterpress?
A very old printing process whereby a raised surface is inked, and then pressed into paper with lots of pressure. The result is a very beautiful printed object that engages the senses.
You have a letterpress?!
Yes. And it is awesome. You should come see it.